Lean Into Lent

As we prepare for the Lenten season, we want to share some ways your organization can lean into the spirit of Lent through social media posts, specific calls to action and a 40 day prayer guide.

What is Lent? And why is it important to your Mission?

Lent is a 40 day period of preparation that comes before Easter. Meant to mirror the 40 days Jesus fasted in the wilderness, the 40 days of Lent are used to fast, pray and focus our mindset on Jesus and the gift He gave on the cross. But these days are also challenging, as many of us are not used to fasting. We don’t often skip meals or go without things we need or want.

However, for many of the residents you serve, fasting has been commonplace in their lives. They’ve had to go without food, shelter or new clothes. And this humbling reminder can also be a great thing to talk about during this Lenten season.

Timely Talking Points and Calls to Action

You can use the themes of Lent as talking points for your mission on social media. In addition to this, you can utilize calls to action that match your themes to increase your post engagement.

Fasting

Talk about how for many of your residents fasting is commonplace. Use this to encourage donors to give meals to the mission.

Preparation

Use Lent as a time to remind donors about
the preparation your residents undergo as
they progress through your programs. Invite
them to get involved with your programs or
give to support them.

Jesus

Talk to donors about your Christ centered programs. If during Lent your residents choose to fast or to pray certain prayers, share this with your donors and invite them to participate too. You can use a call to action for volunteers to help with Bible classes or chapel, or encourage donors to give to support your ministry.

Prayer

Give donors a specific way to pray for your mission or ministry during Lent. Consider
emailing or posting a 40 days of Prayer guide
that is Mission focused. You can click the
button below to download the following
example as a Word document for editing.

You can download an editable Word document of the 40 Days of Prayer here.

We encourage you to lean into the Lenten season. Use the themes of fasting, preparation, prayer and Christ to help you focus your posts and encourage donors to become more involved.

For more social media tips and tricks, check out our Facebook page!

By Raianne Vasquez

Vasquez is a Client Account & Digital Manager with MDM Fundraising. She has been with MDM since 2018 and brings expertise in Facebook, display and Google Ads marketing. She is a skilled social media master with a keen eye for high-impact digital design and a passion for helping others tell their story through digital media. She can be reached at rvasquez@mdmfundraising.com